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World’s First Influencer Marketplace Platform for an India-Based Client

Our team partnered with an India-based digital innovation company to conceptualize, design, and build the **world’s first influencer marketplace platform**—a pioneering ecosystem that connects influencers, brands, and agencies through a unified, automated collaboration environment.

The vision was to solve longstanding challenges around influencer discovery, campaign transparency, pricing clarity, and performance tracking. We delivered a future-ready platform that sets new global standards for the influencer marketing industry.

Our Approach to Branding

Since this project was the first of its kind globally, our branding strategy focused on creating a category-defining identity.

  • A bold, futuristic visual language representing innovation and trust
  • Brand positioning built around empowerment, transparency, and creator-first thinking
  • UI/UX infused with modern, vibrant, creator-centric elements
  • Modular design system to support future expansion into global markets
  • The brand was crafted to reflect leadership, originality, and technological excellence.

Problem

The client identified a major gap in the influencer marketing ecosystem:

  • No centralized platform for brands and influencers to collaborate seamlessly
  • Influencer discovery was manual, unreliable, and time-consuming
  • Lack of transparency in pricing, deliverables, and campaign outcomes
  • Inefficient communication between brands, agencies, and creators
  • No automated workflow management for proposals, negotiations, contracts, or payouts
  • Global tools existed, but none offered an end-to-end, automated marketplace approach
  • To solve this, a completely new solution needed to be engineered—one that did not exist anywhere in the world.
Solution Framework
  • 1. Requirement Understanding
  • 2. Project (R&D)
  • 3. Design & Interactive Prototype
  • 4. Development
  • 5. Testing & Quality Assurance
  • 6. Delivery, Deployment

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Requirement Understanding

We conducted extensive multi-round consultations with the client to understand:

Industry gaps and market opportunities Brand–creator pain points Influencer categorization, pricing models, and deliverable workflows Payment structures, legal compliance, and campaign approval journeys Revenue model, business logic, and long-term scalability We converted these findings into a detailed functional specification and product roadmap.

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Project Research & Development (R&D)

Since the platform concept was completely new, our R&D team explored:

Global influencer marketing trends AI-driven influencer discovery possibilities Smart campaign workflows and multi-stakeholder approval logic Pricing algorithms based on reach, engagement, niche, and deliverable types Escrow-based payment flow and dispute prevention Competitive gaps and potential industry disruptions This research helped shape a first-in-the-world influencer marketplace architecture.

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Design & Interactive Prototype

Our design team built end-to-end prototypes covering every stakeholder flow:

Influencer onboarding & profile analytics Brand dashboards and campaign creation tools Smart influencer search with filters, categories, and AI recommendations Proposal and negotiation workflows Campaign management and deliverable tracking Internal messaging, notifications, and approval systems High-fidelity Figma prototypes ensured the client could visualize the entire product before development began.

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Development

We engineered the platform using a scalable, modular technology stack:

Influencer discovery engine with AI-backed recommendation logic Marketplace automation for proposals, negotiations, and campaign approvals Escrow-based payment workflow to ensure secure transactions Advanced analytics dashboards for brand ROI tracking Multi-role architecture for brands, agencies, creators, and admins Smart contract generation for campaigns Secure media delivery and content submission module The development followed agile sprints, enabling rapid iteration and feature expansion.

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Testing & Quality Assurance

We executed a complete QA cycle including:

Functional testing across all user journeys AI model accuracy and recommendation testing Performance and stress testing for large campaign loads Security and penetration testing Mobile responsiveness and cross-browser testing Workflow validation with real influencer and brand simulations This ensured a frictionless experience for all user groups.

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Delivery, Deployment & Training

We delivered the platform with:

Complete deployment on a high-availability cloud infrastructure Admin and client training sessions Documentation for technical, functional, and operational workflows Post-launch support, monitoring, and continuous enhancement plan

The platform launched successfully and is now recognized as the world’s first influencer marketplace, setting a new benchmark for the creator economy.

Explore the
creative process

Call for Joining Call for Joining
01

Research

Focussed on understanding your business requirements, users and problems

02

Ideation & design

In this stage we work closely to come up with lots of solutions & finalize design

03

Development

I develop your product in Webflow and help you with maintaining it.

LET’S WORK
TOGETHER

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