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Instamart-Style FMCG eCommerce Platform for a Leading Indian Supermarket Chain

We partnered with one of India’s largest FMCG retail chains operating 200+ supermarket branches across the country to build a next-generation, Instamart-style on-demand grocery delivery platform. The goal was to digitize their entire offline infrastructure and create a seamless online shopping experience with real-time store inventory, instant delivery, intelligent order routing, and national-level scalability.

The final platform transformed the client’s traditional retail operations into a high-performance digital commerce ecosystem, enabling hyperlocal deliveries, automated stock management, and an intuitive shopping experience for millions of Indian customers.

Our Approach to Branding

For the FMCG and supermarket audience, branding needed to convey freshness, trust, speed, and convenience. Our branding strategy focused on elevating the client from a traditional retail chain to a modern digital-first shopping experience.

  • A vibrant, friendly, and family-oriented brand identity
  • UI design inspired by modern retail, minimalism, and high convenience
  • Color palettes and visual elements representing freshness, reliability, and everyday value
  • User journey messaging tailored to Indian shopping behavior
  • Branding that reinforces “fast delivery, wide selection, best prices”

Problem

Despite having 200+ stores across India, the supermarket chain faced key challenges:

  • No centralized digital platform for online ordering
  • Lack of real-time inventory sync across multiple branches
  • Messy order routing that caused delays and customer dissatisfaction
  • High reliance on offline sales with limited digital reach
  • Inability to compete with Instamart, Blinkit, BigBasket, or Zepto
  • No automated delivery management system
  • Limited visibility into customer behavior, purchase patterns, or retention
  • Checkout and payment issues leading to abandoned carts
Solution Framework
  • 1. Requirement Understanding
  • 2. Project (R&D)
  • 3. Design & Interactive Prototype
  • 4. Development
  • 5. Testing & Quality Assurance
  • 6. Delivery, Deployment

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Requirement Understanding

We began with detailed requirement workshops involving store managers, logistics teams, and customer experience heads. We documented:

Branch-wise inventory structure Delivery zones & hyperlocal mapping FMCG product categories & seasonal demands Checkout, payment, and wallet requirements Customer loyalty, coupons, offers, and membership rules Multi-warehouse operations and replenishment flows Data analytics and admin control expectations

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Project Research & Development (R&D)

Given the scale and complexity of 200 branches nationwide, our R&D focused on:

Studying Instamart, Blinkit, and BigBasket workflows Designing a real-time inventory sync system Optimizing hyperlocal delivery routes Evaluating quick commerce logistic partners Building an intelligent order auto-assignment engine Mapping user behavior patterns for UI/UX improvements Exploring AI-based recommendation engines for FMCG buying patterns

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Design & Interactive Prototype

We created a full prototype covering all user journeys:

Clean, app-like shopping experience Smart product search with categories, filters, and suggestions Real-time stock visibility from the nearest branch Delivery slot booking & hyperfast express delivery option Offers, coupons, loyalty points, and wallet integration Seamless checkout with UPI, credit card, and COD Dark-mode and mobile-first UI for mass adoption A powerful admin dashboard for store managers

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Development

We engineered a scalable, high-speed digital commerce system integrating:

Real-time inventory synchronization across 200+ stores Order routing engine that assigns orders to the nearest active branch Delivery management system with driver tracking and routing Multi-vendor architecture for expanded FMCG categories Personalized AI recommendations based on shopping patterns Secure payment gateway integration with UPI, wallets, and cards Coupons, loyalty rewards, and membership systems Admin control console for operations, marketing, and analytics High-performance mobile apps (Android & iOS) plus web platform

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Testing & Quality Assurance

To ensure reliability across all stores, we executed a comprehensive testing cycle:

Functional testing for all order flows Store-level inventory accuracy tests Integration testing for payments, logistics, and notifications High-load stress testing for festival seasons Security testing, encryption validation, and penetration testing Mobile responsiveness and device compatibility testing Real-world pilot testing with 10 branches before national rollout

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Delivery, Deployment & Training

We delivered the complete digital ecosystem with:

Cloud deployment supporting auto-scaling and multi-region nodes Branch-level admin training and operational documentation Driver app for delivery personnel Post-launch support for expansion, optimization, and new features Continuous AI-based enhancements to improve customer retention

Explore the
creative process

Call for Joining Call for Joining
01

Research

Focussed on understanding your business requirements, users and problems

02

Ideation & design

In this stage we work closely to come up with lots of solutions & finalize design

03

Development

I develop your product in Webflow and help you with maintaining it.

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